![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business](https://s3-prod.crainscleveland.com/s3fs-public/BLOGS03_160539973_AR_-1_SQIABJYVEWJF.jpg)
Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business
![Nike Earns $3 Million Every 5 Hours from $1.7 Billion Worth Michael Jordan, But Couldn't Replicate It for Billionaire LeBron James - EssentiallySports Nike Earns $3 Million Every 5 Hours from $1.7 Billion Worth Michael Jordan, But Couldn't Replicate It for Billionaire LeBron James - EssentiallySports](https://www.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4MjU4NzY2OTE0OTg3OTA1/lebron-james-nike-lebron-11-12jpg.jpg)